{"title":"Occasion Dresses","description":"","products":[{"product_id":"women-s-elegant-puff-sleeve-midi-occasion-dress-with-wrap-and-ruffle-detail","title":"Women’s Ascot Elegant Puff Sleeve Midi Occasion Dress","description":"\u003cp\u003eModel wears UK 10 (M). Model's height: 5'4\" \/ 162cm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\u003cp data-start=\"489\" data-end=\"760\"\u003eThis women’s midi dress features a flattering wrap-style silhouette with a softly defined waist and an elegant ruffle hem for fluid movement. The puff sleeves add shape and balance, creating a refined yet feminine look suited to both daytime events and special occasions.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"923\"\u003eDesigned to move comfortably with the body, this dress combines elegance with ease, making it a versatile choice for occasion wear and elevated everyday styling.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"923\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"923\"\u003e\u003cstrong data-start=\"933\" data-end=\"949\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1208\"\u003e• Elegant midi silhouette with wrap-style design\u003cbr data-start=\"1000\" data-end=\"1003\"\u003e• Puff short sleeves for a softly structured shape\u003cbr data-start=\"1053\" data-end=\"1056\"\u003e• Ruffle hem for fluid movement and visual interest\u003cbr data-start=\"1107\" data-end=\"1110\"\u003e• Defined waist for a flattering, balanced fit\u003cbr data-start=\"1156\" data-end=\"1159\"\u003e• Suitable for occasion wear and daytime events\u003c\/p\u003e","brand":"Ivory\u0026Mae","offers":[{"title":"Coral \/ 8 (S)","offer_id":54651388002572,"sku":null,"price":41.0,"currency_code":"GBP","in_stock":true},{"title":"Coral \/ 10 (M)","offer_id":54651388035340,"sku":null,"price":41.0,"currency_code":"GBP","in_stock":true},{"title":"Coral \/ 12\/14 (L)","offer_id":54651388068108,"sku":null,"price":41.0,"currency_code":"GBP","in_stock":true},{"title":"Coral \/ 16 (XL)","offer_id":54651388100876,"sku":null,"price":41.0,"currency_code":"GBP","in_stock":true},{"title":"Coral \/ 18 (2XL)","offer_id":54651388133644,"sku":null,"price":41.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/8542\/7212\/files\/Bohemian4.png?v=1769577052"},{"product_id":"women-s-ascot-black-and-white-floral-comfortable-sleeveless-maxi-dress","title":"Women’s Ascot Black and White Floral Comfortable Sleeveless Maxi Dress","description":"\u003cp\u003eModel wears UK 10 (M). Model's height: 5'4\" \/ 162cm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\u003cp data-end=\"1002\" data-start=\"777\"\u003eBring effortless elegance to your warm-weather wardrobe with this women’s floral comfortable maxi dress. Designed with a relaxed swing silhouette, it offers breathable comfort and flattering movement for everyday wear. The sleeveless cut keeps you cool on sunny days, while the flowing length adds graceful coverage. \u003c\/p\u003e\n\u003cp data-end=\"1002\" data-start=\"777\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFloral printed summer design\u003c\/li\u003e\n\u003cli\u003eComfortable relaxed swing fit\u003c\/li\u003e\n\u003cli\u003eSleeveless breathable style\u003c\/li\u003e\n\u003cli\u003eMaxi length for elegant coverage\u003c\/li\u003e\n\u003cli\u003ePractical side pockets\u003c\/li\u003e\n\u003cli\u003eLightweight and easy to wear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ivory\u0026Mae","offers":[{"title":"Black\/White \/ 8 (S)","offer_id":54691703357708,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true},{"title":"Black\/White \/ 10 (M)","offer_id":54691703390476,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true},{"title":"Black\/White \/ 12\/14 (L)","offer_id":54691703423244,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true},{"title":"Black\/White \/ 16 (XL)","offer_id":54691703456012,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true},{"title":"Black\/White \/ 18 (2XL)","offer_id":54691703488780,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/8542\/7212\/files\/hf_20260306_063837_a304efc0-1173-4f3b-91c0-dc3d020298ba.jpg?v=1773300641"},{"product_id":"women-s-ascot-floral-midi-dress-elegant-crew-neck-short-sleeve","title":"Women’s Ascot Floral Midi Dress Elegant Crew Neck Short Sleeve","description":"\u003cp\u003eModel wears UK 10 (M). Model's height: 5'4\" \/ 162cm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\u003cp data-start=\"749\" data-end=\"1001\"\u003eRefresh your summer wardrobe with this women’s floral midi dress, designed for effortless elegance and everyday comfort. The classic crew neckline and short sleeves create a timeless silhouette, while the flowing midi length offers flattering movement.  Pair with sandals for daytime ease or dress it up with heels for a polished finish.\u003c\/p\u003e\n\u003cp data-start=\"749\" data-end=\"1001\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll-over floral print design\u003c\/li\u003e\n\u003cli\u003eClassic crew neck neckline\u003c\/li\u003e\n\u003cli\u003eShort sleeve summer style\u003c\/li\u003e\n\u003cli\u003eFlattering midi length\u003c\/li\u003e\n\u003cli\u003eRelaxed and comfortable fit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ivory\u0026Mae","offers":[{"title":"Black \/ 8 (S)","offer_id":54691762372876,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 10 (M)","offer_id":54691762405644,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 12\/14 (L)","offer_id":54691762438412,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 16 (XL)","offer_id":54691762471180,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 18 (2XL)","offer_id":54691762503948,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Cyan \/ 8 (S)","offer_id":54691762209036,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Cyan \/ 10 (M)","offer_id":54691762241804,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Cyan \/ 12\/14 (L)","offer_id":54691762274572,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Cyan \/ 16 (XL)","offer_id":54691762307340,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Cyan \/ 18 (2XL)","offer_id":54691762340108,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 8 (S)","offer_id":54691762045196,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 10 (M)","offer_id":54691762077964,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 12\/14 (L)","offer_id":54691762110732,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 16 (XL)","offer_id":54691762143500,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 18 (2XL)","offer_id":54691762176268,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/8542\/7212\/files\/hf_20260306_055650_315c40f1-9707-4a60-be22-fc2071aad937.jpg?v=1773300485"},{"product_id":"women-s-ascot-floral-v-neck-shirred-waist-midi-dress","title":"Women’s Floral V Neck Shirred Waist Midi Dress","description":"\u003cp\u003eModel wears UK 12 (L). Model's height: 5'4\" \/ 162cm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\u003cp data-end=\"880\" data-start=\"590\"\u003eEffortlessly flattering and easy to wear, this women’s midi floral dress features a soft V-neckline and a comfortable shirred waist that gently defines the silhouette without feeling restrictive. The elasticated smocked waistband provides flexible shaping while maintaining all-day comfort. The flowing midi-length skirt creates beautiful movement, making it perfect for warm-weather styling.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClassic midi floral dress design\u003c\/li\u003e\n\u003cli\u003eFlattering V-neckline\u003c\/li\u003e\n\u003cli\u003eComfortable shirred (smocked) elastic waist\u003c\/li\u003e\n\u003cli\u003eSoft flowing swing-style skirt\u003c\/li\u003e\n\u003cli\u003eLightweight breathable fabric\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ivory\u0026Mae","offers":[{"title":"Navy blue \/ 12\/14 (L)","offer_id":54692286497036,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"Navy blue \/ 16 (XL)","offer_id":54692286529804,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"Navy blue \/ 18 (2XL)","offer_id":54692286562572,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/8542\/7212\/files\/hf_20260306_043610_82985b1a-7539-4b4a-8f62-a58ef53414ca.jpg?v=1773468060"},{"product_id":"women-s-ascot-elegant-v-neck-flutter-sleeve-maxi-dress","title":"Women’s Ascot Elegant V Neck Flutter Sleeve Maxi Dress","description":"\u003cp\u003eModel wears UK 10 (M). Model's height: 5'4\" \/ 162cm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGraceful and effortlessly feminine, this women’s elegant V neck maxi dress is designed to flatter from every angle. A comfortable shirred waist gently defines the figure without feeling restrictive, creating a flattering shape that works for both day and evening occasions. The flowing maxi-length skirt moves beautifully with every step, making it ideal for weddings, garden parties, summer events or special dinners\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlattering V-neck design\u003c\/li\u003e\n\u003cli\u003eSoft flutter sleeves\u003c\/li\u003e\n\u003cli\u003eComfortable shirred (elasticated) waist\u003c\/li\u003e\n\u003cli\u003eFlowing full-length maxi silhouette\u003c\/li\u003e\n\u003cli\u003eElegant ruffle hem detail\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ivory\u0026Mae","offers":[{"title":"Sky Blue \/ 8 (S)","offer_id":54692296491276,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 10 (M)","offer_id":54692296524044,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 12\/14 (L)","offer_id":54692296556812,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 16 (XL)","offer_id":54692296589580,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 18 (2XL)","offer_id":54692296622348,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 8 (S)","offer_id":54692296327436,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 10 (M)","offer_id":54692296360204,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 12\/14 (L)","offer_id":54692296392972,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 16 (XL)","offer_id":54692296425740,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 18 (2XL)","offer_id":54692296458508,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 8 (S)","offer_id":54692296982796,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 10 (M)","offer_id":54692297015564,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 12\/14 (L)","offer_id":54692297048332,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 16 (XL)","offer_id":54692297081100,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 18 (2XL)","offer_id":54692297113868,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Mint Green \/ 8 (S)","offer_id":54706267914508,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Mint Green \/ 10 (M)","offer_id":54706267947276,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Mint Green \/ 12\/14 (L)","offer_id":54706267980044,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Mint Green \/ 16 (XL)","offer_id":54706268012812,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Mint Green \/ 18 (2XL)","offer_id":54706268045580,"sku":null,"price":34.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/8542\/7212\/files\/hf_20260306_035355_e068492d-2940-43f3-b425-0a36635b281d.jpg?v=1773300102"},{"product_id":"halterneck-satin-style-wedding-guest-midi-dress","title":"Halterneck Satin Style Wedding Guest Midi Dress","description":"\u003cp\u003eModel wears UK 10 (M). Model's height: 5'4\" \/ 162cm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTurn every head in the room with this Halterneck Satin Style Wedding Guest Midi Dress, crafted for women who want understated glamour at its finest. The draped neckline and open-back halter design create a strikingly elegant silhouette, while the smooth satin style fabric flows beautifully with every movement. A sleek midi length makes this the perfect choice for weddings, ascot or any special occasion where effortless sophistication is a must. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDraped halterneck design for a striking elegant look\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eSmooth satin style fabric with a luxurious fluid drape\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eOpen back detail for a refined yet modern finish\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePerfect for weddings, ascot and formal occasions\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ivory\u0026Mae","offers":[{"title":"Apricot \/ UK 6 (XS)","offer_id":54720081821964,"sku":null,"price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Apricot \/ UK 8 (S)","offer_id":54720081854732,"sku":null,"price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Apricot \/ UK 10 (M)","offer_id":54720081887500,"sku":null,"price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Apricot \/ UK 12 (L)","offer_id":54720081920268,"sku":null,"price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Apricot \/ UK 14 (XL)","offer_id":54720081953036,"sku":null,"price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ UK 6 (XS)","offer_id":54720081985804,"sku":null,"price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ UK 8 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Model's height: 5'4\" \/ 162cm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThese elegantly romantic ladies dresses bring effortless grace to any standout celebration. A deep V-neckline meets a softly pleated bodice with a defined contrast waist sash, flowing into a beautifully draped pleated skirt with painterly floral detailing throughout. A refined womens dress crafted for race days, summer weddings and special occasions. 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